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Bid Strategy

Bid Strategy Consultancy Service

We specialise in bid strategy review and development. As independent third parties we work with the Marketing, Sales and Business Development teams to ensure that your organisation has a clear bid strategy that builds upon the current infrastructure, processes and performance to give an increasing return on investment.

Strategy Development

A new strategy starts with the key question ‘What am I trying to achieve here?’ this is normally informed by answering the questions ‘where?’ and ‘why?’ and this leads to the How? Most frequently a bid strategy is operated at 3 levels

Strategic Level

A bid strategy like the sales strategy is an offshoot of the business development marketing plan and should be linked accordingly as an integral part of the business planning process and regularly reviewed.

Management Level

The operational management of the live bid project portfolio of concurrent tendering activity, pre-bid preparation, bid production, clarification processes, progression stages, outcome tracking, lessons learned, transition to operations of successful bids.

Individual Bid Management Level

The operational tactics for delivering a specific successful and timely bid. Bid appraisal and planning processes, development of the production team and allocation of work packages, communication and facilitation of key stakeholders, Trouble shooting and progression monitoring and management, Review, revisioning and editing, Compilation, format and submission.

Our Service Provides

  • A desktop review of the sector opportunities and marketplace
  • Viability study of bids verses sales and ROI.
  • Track record review of prior bidding activity
  • Deep dive strategy planning sessions
  • Identification of bid opportunity requirements and profile of targets
  • Competitor bid strategies review for target markets
  • Bid ready audits of key bids anticipated – A bid ready audit is used to identify shortfalls in corporate positioning relative to the anticipated specification of potential clients utilising a tendered procurement process. This facilitates preparatory work required to position the organisation in. readiness for an opportunity.
  • Evaluation of prior bid feedback and success rates to establish lessons learned for key commissioners to inform better bid production.
  • Historical bid quality check for all internal or external bid writers to identify any training needs or bad practice (e.g. excessive use of copy and paste etc.)
  • Quarterly strategic plan updates
  • Annual management review of bid strategy

Why customers buy our service

  • To provide a complete audit of existing bid and tender development activity
  • To gather feedback on quality of the submissions
  • To identify new routes to market
  • To access public sector funding opportunities and frameworks
  • To increase return on investment in bid writing costs
  • To align internal and external bid writing activity on corporate objectives
  • To ensure the project team is competent and capable
  • To ensure that bid success rates are providing an appropriate return on investment
  • To assure quality of the bidding process

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