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Bid Writing

Bid Writing Service

88% of tender submissions completed by our writing teams win for our clients. We win because we compete only where there is a great chance for a client to win. We plan our bid writing activity well, and we use only the best writers with proven track records to lead and deliver projects.  

We recognise that bid writing follows the 80/20 pareto rule. It takes 20% of your time to deliver an 80% bid and the remaining 80% of time to deliver the remaining 20%. Good bids are delivered through an iterative (revisioning) process which drafts initial responses for fact and content checking then revisioning lifts the quality of the response, increases content, example evidence, and third party testimonial to arrive at a final draft. Editing then focuses on readability, page and word limitations before final sense checking. 

Commercial Pricing schedules

Contract modelling to establish price assumptions, costs model, and evaluation of price offer against a ‘Most Economically Advantageous Tender (MEAT)’ price competition.

Our Service Provides

  • Win rates of 88% on tenders and bids
  • 100% win rate on Framework agreement
  • Effective bid management processes
  • Excellent track record on Short notice bid development
  • Clear Go/ No-go advice and guidance
  • Development of high quality propositions
  • Effective integration with internal staff and bid teams
  • Organised bid collateral for future use
  • Detailed bid and feedback review to establish lessons learned

Why customers buy our service

Bid Planning

  • Build the project management plan
  • Define the work packages required for completion
  • Identify the bidding team, and research requirements, Desktop review of the sector opportunities and marketplace

Research

  • Project modelling and financial planning to arrive at the Commercial schedule
  • Identify relevant track record evidence
  • Establish competitor win themes

Commercial Pricing schedules

Contract modelling to establish price assumptions, costs model, and evaluation of price offer against a ‘Most Economically Advantageous Tender (MEAT)’ price competition.

Drafting

Storyboarding narrative responses against the specification, evaluation methodology, competitor assessment and win themes and providing an evidence based narrative response.

Graphics

Our graphics team develop illustrations, flowcharts, service models and imagery to capture brand and USP’s.

Editing

Our independent Editors critically analyse responses against the specification, evaluation criteria and the scoring and weighting and through an iterative revisioning process refine and uplift responses. Pareto tells us it takes 20% of the time to reach 80% performance it’s the tougher 80% that lifts the final 20%.

Proof and Sense check

All final drafts once edited are proofread and sense checked independently to ensure that content provided agrees with the content intended through the editing process

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Bid Strategy

Bid Strategy Consultancy Service

We specialise in bid strategy review and development. As independent third parties we work with the Marketing, Sales and Business Development teams to ensure that your organisation has a clear bid strategy that builds upon the current infrastructure, processes and performance to give an increasing return on investment.

Strategy Development

A new strategy starts with the key question ‘What am I trying to achieve here?’ this is normally informed by answering the questions ‘where?’ and ‘why?’ and this leads to the How? Most frequently a bid strategy is operated at 3 levels

Strategic Level

A bid strategy like the sales strategy is an offshoot of the business development marketing plan and should be linked accordingly as an integral part of the business planning process and regularly reviewed.

Management Level

The operational management of the live bid project portfolio of concurrent tendering activity, pre-bid preparation, bid production, clarification processes, progression stages, outcome tracking, lessons learned, transition to operations of successful bids.

Individual Bid Management Level

The operational tactics for delivering a specific successful and timely bid. Bid appraisal and planning processes, development of the production team and allocation of work packages, communication and facilitation of key stakeholders, Trouble shooting and progression monitoring and management, Review, revisioning and editing, Compilation, format and submission.

Our Service Provides

  • A desktop review of the sector opportunities and marketplace
  • Viability study of bids verses sales and ROI.
  • Track record review of prior bidding activity
  • Deep dive strategy planning sessions
  • Identification of bid opportunity requirements and profile of targets
  • Competitor bid strategies review for target markets
  • Bid ready audits of key bids anticipated – A bid ready audit is used to identify shortfalls in corporate positioning relative to the anticipated specification of potential clients utilising a tendered procurement process. This facilitates preparatory work required to position the organisation in. readiness for an opportunity.
  • Evaluation of prior bid feedback and success rates to establish lessons learned for key commissioners to inform better bid production.
  • Historical bid quality check for all internal or external bid writers to identify any training needs or bad practice (e.g. excessive use of copy and paste etc.)
  • Quarterly strategic plan updates
  • Annual management review of bid strategy

Why customers buy our service

  • To provide a complete audit of existing bid and tender development activity
  • To gather feedback on quality of the submissions
  • To identify new routes to market
  • To access public sector funding opportunities and frameworks
  • To increase return on investment in bid writing costs
  • To align internal and external bid writing activity on corporate objectives
  • To ensure the project team is competent and capable
  • To ensure that bid success rates are providing an appropriate return on investment
  • To assure quality of the bidding process

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